Building the tools emerging markets deserve.
CortexStride builds software for the people markets overlooked. We start where we are from, with products real merchants, traders, and families can actually use.
Built across borders
A team from the markets we serve and the places that fund them.
Speaks your language
English, French, Spanish, and growing, wherever our users are.
Built where it is needed
Made for the people global software skipped.
Why now
of people in emerging markets underserved by global software
of the people we build for were waiting for a dashboard
AI can finally meet people in their language, on the tools they already use
Who founded this
Ivan Mba
Founder
10+ years building software, mostly the kind nobody sees. Now building for people who never asked for software. It started with African merchants who run real shops, count real cash, and never opened a "dashboard." It grew into the families, traders, and diaspora who move money and trust the way it has always moved here: by who you know, and who vouches for you.
Born in Cameroon. Currently in Yaoundé. Trying to leave a mark, starting where I’m from.
Run your shop from WhatsApp.
It logs the sale, updates your stock, and tells you when something runs low. All inside WhatsApp.
How it works
Sign Up
Enter your WhatsApp Business number on ZeFax. Receive a verification code and confirm to complete setup.
Chat to Manage
Start chatting with the ZeFax bot directly from WhatsApp. No app to download, no dashboard to learn. Ehm… okay, there is a dashboard. But only if you ever want one.
Grow Your Business
Get insights, stay on top of stock, and never miss a sale. All from conversations on a platform you already use.
Everything you need, in a chat
Record Sales
Just say "Record sale to John for 5000 FCFA" and ZeFax logs it instantly.
Track Inventory
Ask "How many bottles of water do I have?" and get an instant answer.
Sales Analytics
Ask for weekly or monthly sales summaries any time, right in your chat.
Smart Reminders
Set restock reminders by saying "Remind me to restock rice on Friday."
- Free to start
- No app to download
- Works on WhatsApp
Next from CortexStride
Trust that travels with you.
We are building the next CortexStride product. Quietly, carefully, with the same focus on people who were never served well by what came before.
The problem
The trust you have earned does not travel. Your good name in one place means nothing in the next, and the people who vouch for you have no way to show it.
What we want to build
A way to turn the trust you already build, every day, into something that is yours: visible, portable, and shared with the people who stand behind you.
A network of trust
More to share soon.